“This is just the sort of community-focused campaign the UK needs to improve our resilience as a nation. It will bring us into line with European counterparts, where advice like this is a normal part of everyday life.”
Laura Scott, Director for UK Resilience at the British Red Cross said: “We can’t control when emergencies happen, but we can all take some simple steps to be prepared, so that when they do, we are ready to help our friends, families and neighbours.
“We know from our work across the UK that local people know their communities best and want to play a part when a crisis happens.
“Having clear and trusted advice for people, especially those who may be more at-risk, could help reduce the impact of crises and even save lives.”
