Rather than reaching for a standard cup of tea or coffee, a commanding 81 per cent of those under 30 now opt for something different when they visit a café.
Matcha has emerged as the frontrunner among alternatives, chosen by 38 per cent of younger consumers, with chai lattes second at 25 per cent and herbal or botanical beverages preferred by 19 per cent.
Beyond café orders, the broader drinking habits of younger Britons are shifting markedly.
Still water tops their everyday choices at 58 per cent, followed by warm milk (29 per cent), matcha and green tea (both 27 per cent), and decaffeinated coffee (21 per cent).
